I received some really great feedback a couple months ago from my first ever monthly online income report. I’ve had both online and IRL friends tell me how much it meant to them for me to share the specifics of what I made online in December 2014.
That post took me awhile to put together (and so did this one), so I don’t plan to do them every month, but I would like to start doing them more often since so many people have found the information valuable. So without further adieu… Here’s my monthly online income report for February 2015!
Monthly Online Income – February 2015
Total Gross Online Income – February 2015: $388.41
Year-Over-Year Comparison – February 2014
Total Gross Online Income – February 2014: $208.69
Traffic Overview – MissMalaprop.com – February 2015
Traffic Overview – CoolStuffWeLike.com – February 2015
Not as impressive as December 2014, but year-over-year, I’m pretty darn proud of myself! I almost doubled my overall online income.
At the beginning of this year, I made myself some written goals on the calendar I keep pinned to the bulletin board next to my desk. I went back through and made note of what I made online through Amazon Associates and through my Etsy shop each month in 2014 and doubled it as a goal for myself for each month in 2015. For both January and February of this year, I hit both of those goals! (March 2015 is looking like it will be pretty close to March 2014 without a whole lot of growth. You win some, you lose some…)
Speaking of goals… at the beginning of January 2015, I decided I wanted to see how fast I could get to 1,000 followers on Instagram. At the time, I had 750 followers. I made a plan, got serious with an editorial calendar of sorts and started taking way more photos than I could ever post. In two short months… I tipped 1,000 Instagram followers on February 28! (I’m planning to do a mini e-course soon covering how I did it. Stay tuned, and sign up for my email list to be the first to know when it’s available!)
February also brought about some bigger plans and changes for the rest of this year and the state of my business. I enrolled in Marie Forleo’s B-School, and after watching a super rad Whiteboard Friday video from Moz, I also decided to kill CoolStuffWeLike.com and merge the good stuff with MissMalaprop.com. (I’m still in the transition process; pardon my dust.) Long term, it just makes more sense for me to focus my efforts on one brand and one website. Cool Stuff started out as a sandbox because at the time I felt like I couldn’t post about the kind of stuff I do over there here on Miss Malaprop. But times, they change, and 2015 is a year for changes.
February 2015 also marked the announcement that Pinterest would ban all affiliate links, which has me planning to switch up my strategy just a bit.
In retrospect, I would have planned a little better and put some money behind Promoted Pins to push traffic to my Funny Valentine’s Day Cards post, and I would have done more marketing for that post overall. In 2014 that post had crazy traffic, but as you can see from the Google Analytics stats above, my overall traffic for CoolStuffWeLike.com decreased significantly year-over-year in February, and the traffic to that post in particular was a big part of that.
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Doing these reports periodically helps me check in and see my own progress, but is what I’ve shared here helpful to you? Are there things I’ve mentioned here that you have questions about or would like to learn more about? Let me know in the comments below!