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Hi! My name is Mallory Whitfield.

As a lifelong learner, I am passionate about creativity, innovation, education and critical thinking skills. I believe in cultivating diversity, in all its forms. I believe that one person can make a difference and that everyone can be that person.

I started blogging in 2001 and I began running my own business and selling at craft shows in 2004. I even wrote a book about it. I've also run my own e-commerce store in the past, so I’ve been on both sides of the fence as a handmade, indie biz owner. By day, I work at one of the top digital marketing agencies in New Orleans, FSC Interactive. In 2016, I was honored to be included in the 19th class of Gambit’s 40 Under 40, which salutes the brightest innovators, artists and professionals in New Orleans.

I love teaching and empowering other creatives and business owners. I speak about digital marketing and creativity, and I am available for speaking engagements at your next conference or workshop. And if you need a dose of entertaining performance art at your event? I can do that too.​ Contact me!

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Get more online traffic & sell more of your art or handmade products!


Learn the basics of SEO (search engine optimization) for e-commerce in my new self-paced online workshop, DIY SEO for E-commerce.

It's an easy to understand introduction to search engine optimization designed for artists, makers and #BadassCreatives. You’ll also gain a basic understanding of the importance of link-building, digital PR and conversion optimization, aka the art of getting people to buy more of your stuff!

There are 10 video lessons which also include a text transcription. The total runtime for the 10 video lessons is less than 1.5 hours. It is a completely self-paced online course - you decide when you start and when you finish.