Hi! My name is Mallory Whitfield.
I teach people how to creatively market themselves online and how to tap into their creative potential.
I started blogging in 2001 and I began running my own business and selling at craft shows in 2004. I even wrote a book about it. I’ve also run my own e-commerce store in the past, so I’ve been on both sides of the fence as a small business owner. I worked as Content Analyst at FSC Interactive, a leading digital marketing agency, prior to taking on my current role as Director of Marketing at LookFar, a New Orleans-based software development studio. In 2016, I was honored to be included in the 19th class of Gambit’s 40 Under 40, which salutes the brightest innovators, artists and professionals in New Orleans.
I am the producer and host of the Badass Creatives podcast, which features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs.
I love teaching and empowering other creatives and business owners. I speak about digital marketing and creativity, and I’d love to join you at your next conference or workshop. And if you need a dose of entertaining performance art at your event? I can do that too.
Badass Creatives stand for love, empathy, diversity, and equality. They believe that art, creativity, innovation, and kindness can change the world. Join the Badass Creatives Facebook group or weekly email club, and follow @BadassCreatives on Instagram, where I feature cool projects and people from the community.
From the blog archives...
I started this site way back in 2006. It's been through a lot of changes over the years, but there's some pretty useful stuff around these parts. Check out a few of my most popular posts below, or explore more resources:
Let's work together!
I’m currently offering a limited number of consulting sessions, perfect for creative business owners who need to jumpstart their marketing strategy.
“Mallory has been an invaluable resource – helping me substantially increase my audience size and engagement.
As a writer and speaker, I generate a ton of online content. Prior to working with Mallory, I felt discouraged by a lack of audience engagement and the extremely slow and sporadic uptick in my audience size.
After two hours with Mallory, I implemented some key changes in my approach to digital marketing. Just a week and half later, I'm blown away by the level of engagement I'm seeing from readers and viewers, and my audience is steadily increasing.
While I find digital marketing and online self promotion a bit exhausting, Mallory made it straightforward and tangible. I saw immediate results as a product of our work together and recommend her enthusiastically to anyone interested in increasing their reach.”