I’ve been doing a lot of reading lately (I blame my discovery of PaperBackSwap). Before, I didn’t seem to have the time to read as much as I would have liked to. Now I find myself making the time to read more.
I recently snagged a copy of Shameless Exploitation in Pursuit of the Common Good via PaperBackSwap. It’s the story of how Newman’s Own got started. I love reading about entrepreneurship and the success stories of people who have gone about their business in a less than traditional way.
Of course, I was vaguely familiar with Newman’s Own, but after reading this book I respect the company even more and really admire how Paul Newman and A.E. Hotchner stuck to their guns through the whole process of getting everything off the ground. The book was a really easy read and their wit & humor was evident throughout. (I’m pretty sure I laughed out loud at least a few times.) If you want a dose of inspiration about how a great company can be run and be profitable and do good for others all at the same time, I highly recommend it.
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It’s great to hear someone else commenting about this book. When I started my business I searched for inspiration and found the same one, how great to hear how they made olive oil in an old bathtub! Humble beginnings indeed. Another book you would like is Double Dipped by Ben and Jerry. They’ve got a great story too. Here’s a link.
http://www.amazon.com/Ben-Jerrys-Double-Dip-Business/dp/0684838559/ref=sr_1_6/104-5827698-5759946?ie=UTF8&s=books&qid=1191760717&sr=8-6
Chris