About

Hi! I’m Mallory Whitfield! I live in New Orleans, and I’ve worn a lot of hats over the years, including:

As a lifelong learner, I am passionate about creativity, innovation, education and critical thinking skills. I believe in cultivating diversity, in all its forms. I believe that one person can make a difference and that everyone can be that person.

I want to change the world. Join me?

Hi! My name is Mallory Whitfield, but you can call me Miss Malaprop! (Photo credit: Jen Karpowicz)

Hi! My name is Mallory Whitfield, but you can call me Miss Malaprop! (Photo credit: Jen Karpowicz)

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I’ve been making things and dreaming big for as long as I can remember.

I come from a long line of entrepreneurs and learners. Growing up, my parents and grand-parents owned their own businesses. I remember the stories of how my grand-father taught himself trigonometry and calculus from books, and the value of self-education has always stuck with me.

I was always an over-achiever, getting top marks in school and reading everything I could get my hands on in my spare time. I was Internet-addicted by my tween years, at a time when the Internet was just getting started. I dropped out of high school halfway through my junior year, started college early, and graduated Loyola University New Orleans with a Bachelor of Arts in history in 2004. (I was three production credits short of a theatre minor.) And yet, the most valuable knowledge I have didn’t come from traditional means but from books, friendtors (friends + mentors), online courses and the handiest self-education tool of all: Google.

In 2004 I started my first business and dipped my toes in the craft show scene, selling my handmade clothing and accessories. Later, as my dreams turned to owning a retail store dedicated to handmade and eco-friendly goods, I stepped up my game, selling my work alongside that of other talented artists at craft shows, festivals and local events of my own making around New Orleans and beyond. I even wrote a book about how to make money at craft shows from what I learned during 10+ years of selling at craft shows.

In 2006, I started blogging here at MissMalaprop.com, though my earliest memories of blogging are on LiveJournal starting in 2001. (Cool fact: my boyfriend David and I met on LiveJournal way back in the day!) Through trial and error, and a whole lot of Google searches, I taught myself all I could about blogging, HTML, WordPress, social media marketing, SEO, affiliate marketing, and so much more.

One day, I realized I’d taught myself enough to land a job in the field, which is how I wound up working for 3 and a half years for one of the leading digital marketing agencies in New Orleans, FSC Interactive. I’ve recently embarked on a new role as Director of Marketing at LookFar, a New Orleans-based startup studio which builds digital products and visionary companies.

After a lot of soul-searching, I realized that my old dream of owning a retail store was no longer in the cards for me, but I couldn’t shake that entrepreneurial spirit.

I love helping small businesses grow and inspiring #BadassCreatives to dream and do bigger.

Cool stuff I’ve done…

#BadassCreatives, the podcast!

Do you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you.

Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs.

Listen to the Badass Creatives podcast!