Hi! I’m Mallory Whitfield! I live in New Orleans, and I’ve worn a lot of hats over the years, including:
I believe in supporting small businesses, independent designers & artists, and people & organizations who are working to make the world a better place. I believe that one person can make a difference and that everyone can be that person. I love helping small businesses grow and inspiring #BadassCreatives to dream and do bigger.
I want to change the world. Join me?
I come from a long line of entrepreneurs and learners. Growing up, my parents and grand-parents owned their own businesses. I remember the stories of how my grand-father taught himself trigonometry and calculus from books, and the value of self-education has always stuck with me.
I was always an over-achiever, getting top marks in school and reading everything I could get my hands on in my spare time. I was Internet-addicted by my tween years, at a time when the Internet was just getting started.
I dropped out of high school halfway through my junior year, started college early, and graduated Loyola University New Orleans with a Bachelor of Arts in history in 2004. (I was three production credits short of a theatre minor.)
And yet, the most valuable knowledge I have didn’t come from traditional means but from books, friendtors (friends + mentors), online courses and the handiest self-education tool of all: Google.
In 2004 I started my first business and dipped my toes in the craft show scene, selling my handmade clothing and accessories.
Later, as my dreams turned to owning a retail store dedicated to handmade and eco-friendly goods, I stepped up my game, selling my work alongside that of other talented artists at craft shows, festivals and local events of my own making around New Orleans and beyond.
I even wrote a book about how to make money at craft shows from what I learned during 10+ years of selling at craft shows.
In 2006, I started blogging here at MissMalaprop.com, though my earliest memories of blogging are on LiveJournal starting in 2001. (Cool fact: my boyfriend David and I met on LiveJournal way back in the day!)
Through trial and error, and a whole lot of Google searches, I taught myself all I could about blogging, HTML, WordPress, social media marketing, SEO, affiliate marketing, and so much more.
One day, I realized I’d taught myself enough to land a job in the field, which is how I wound up working for one of the leading digital marketing agencies in New Orleans, FSC Interactive.
After a lot of soul-searching, I realized that my old dream of owning a retail store was no longer in the cards for me, but I couldn’t shake that entrepreneurial spirit.
I love helping small businesses grow and inspiring #BadassCreatives to dream and do bigger.