Welcome to Miss Malaprop!

Hi! My name is Mallory Whitfield, and I’m so glad you discovered my site!

When I started MissMalaprop.com back in 2006, I’d already been running my creative business and selling at craft shows for a few years under a different business name. I originally created this site with the long-term goal of opening both a brick and mortar boutique and an e-commerce store dedicated to handmade and eco-friendly goods.

For the first few years, I used this blog to showcase my favorite indie artists. By 2010, I launched an online shop and also sold my own handmade creations and the work of other artists at craft shows, festivals and other events around New Orleans and beyond. I also worked in retail during the same time, and studied the art & science of retail sales.

By the end of 2013, I was burnt out. Doing craft shows and selling in a retail store is fun, but I’d realized it wasn’t what I wanted anymore. Along the way though, I’d learned a TON about business, online marketing and so much more.

In 2014, I transitioned to a full-time job in digital marketing. Over the next few years I enhanced my marketing knowledge and skills even more, and I also discovered a love of teaching that knowledge to others.

I had learned so much the hard way in my own business, and at my day job I had seen plenty of small business owners who had made mistakes and wasted money on things that didn’t work. I didn’t want to see that trend continue so I made it my mission to teach other artists and makers everything I know.

I love this Doctor Who inspired “We’re All Stories In The End” tank top from indie designer Jordandené. Learn more at MissMalaprop.com

What to expect:

In more than 10 years, this site has evolved a lot, as you can imagine.

These days I offer plenty of resources and tools to help you succeed in your creative business, as well as an amazing community of like-minded #BadassCreatives.

I’ve learned a lot of what I know about SEO (search engine optimization) through experimentation and creating fun gift guides. You can read more about my favorite technique for generating blog traffic, which I call the Content Upcycle Method.

If you want to learn more about me, head to my about page or read up on my alter-ego, Glamdromeda Strange.

I love public speaking and sharing what I know with others, and I also offer a limited number of consulting packages for artists and makers.

Want to work with me? Just contact me!

Check out these resources & free advice!

Check out my educational products, my recommended tools, plus plenty of free blog posts, videos and advice:

Enroll for FREE and learn the top 5 marketing mistakes that artists & creatives make!

I’ve been working with artists and creatives to get the word out about their work for more than 10 years.

I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies.

And I don’t want it to happen to you.

In this free mini-course, I share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.

Find out what they are and how you can avoid them by enrolling for free below:

How To Make Money At

Craft Shows

In this book, I share everything I learned while doing craft shows for more than 10 years.




Most Popular!

A self-paced online workshop that will teach you the basics of Search Engine Optimization: the art of getting more traffic from search engines and selling more of your handmade products.

SEO Keyword


If you understand a little bit about SEO (search engine optimization) and just want a list of the most popular keywords and search phrases for your products, these kits are for you!

starting at $9

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#BadassCreatives are artists, makers and creative entrepreneurs. Learn more about the community or get involved:


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