Hi! My name is Mallory Whitfield, and I’m so glad you discovered my site!
When I started MissMalaprop.com back in 2006, I’d already been running my creative business and selling at craft shows for a few years under a different business name. I originally created this site with the long-term goal of opening both a brick and mortar boutique and an e-commerce store dedicated to handmade and eco-friendly goods.
For the first few years, I used this blog to showcase my favorite indie artists. By 2010, I launched an online shop and also sold my own handmade creations and the work of other artists at craft shows, festivals and other events around New Orleans and beyond. I also worked in retail during the same time, and studied the art & science of retail sales.
By the end of 2013, I was burnt out. Doing craft shows and selling in a retail store is fun, but I’d realized it wasn’t what I wanted anymore. Along the way though, I’d learned a TON about business, online marketing and so much more.
In 2014, I transitioned to a full-time job in digital marketing. Over the next few years I enhanced my marketing knowledge and skills even more, and I also discovered a love of teaching that knowledge to others.
I had learned so much the hard way in my own business, and at my day job I had seen plenty of small business owners who had made mistakes and wasted money on things that didn’t work. I didn’t want to see that trend continue so I made it my mission to teach other artists and makers everything I know.
In more than 10 years, this site has evolved a lot, as you can imagine.
I’ve learned a lot of what I know about SEO (search engine optimization) through experimentation and creating fun gift guides. You can read more about my favorite technique for generating blog traffic, which I call the Content Upcycle Method.
Want to work with me? Just contact me!
Check out my educational products, my recommended tools, plus plenty of free blog posts, videos and advice:
In this book, I share everything I learned while doing craft shows for more than 10 years.
A self-paced online workshop that will teach you the basics of Search Engine Optimization: the art of getting more traffic from search engines and selling more of your handmade products.
If you understand a little bit about SEO (search engine optimization) and just want a list of the most popular keywords and search phrases for your products, these kits are for you!